About Me

Hello, I'm Vlada

Hello, I'm Vlada

A design leader shaping AI-native products, intelligent systems, and human-AI collaboration. I'm currently leading design strategy for AI-powered enterprise platforms at Tesco Technology, partnering with product, engineering, data analytics and data science to define AI behaviours and build trusted AI experiences for complex enterprise workflows.
My path into design started in sales, marketing, and customer experience, which gave me a deeply user-centric lens I still apply today. Now fully dedicated to product design, I've taken AI capabilities from concept to production, combining product strategy, systems thinking, and AI interaction design to turn complexity into clarity, and design into measurable business impact. I hold a UX Master's degree and love collaborating across teams to craft solutions that are both intelligent and genuinely usable.

Experience

Years
Role
Company
Infrormation

2025 – Present

2024 – 2025

Design Manager

Senior UX Designer

Tesco Technology

Leader in innovation, emerging technologies and renowned for its advancements in supply chain solutions and cutting-edge retail technologies. Design internal AI-powered platforms that help save millions of pounds and ensure supply chain security.

2024 – 2025

Visiting Lecturer &
MA Supervisor

Visiting Lecturer & MA Supervisor

Regent's University London

London university with a global focus on creativity and design, offering practical and creative education.

2024

Senior User Experience Designer

AFRY (contract via Omasta Consultancy AB)

AFRY (contract via Omasta Consultancy)

European leader in engineering, design, and advisory services, with a global reach.

2022–2023

Career break. MA UX Design with Distinction

Career break. MA UX Design (Distinction)

Regent's University London

London university with a global focus on creativity and design, offering practical and creative education.

2021–2022

Lead Designer

Sberbank

The fintech app of Russia’s largest bank, serving 108.3 million retail clients and 1 million active loyalty programme users. Developing proprietary AI platforms like GigaChat and Kandinsky 3.0.

2018-2021

Lead Designer

Kia Motors RUS & CIS

Top 1 Brand in Russian

2012-2018

Marketing, Sales Project Manager and Product trainer

Nissan Manufacturing
RUS & CIS

Education

Successfully transitioned from the automotive industry to product design through intensive education and hands-on product-related projects.
Graphic Design

Institute of Business
and Design

Product development,
3D & UI Design

Wanna be like school

UX/UI Design

British High School
of Art and Design

BSc. Sociology

Perm State Technical University

MA, UX Design

Regent’s University London

Beyond Work

Outside of design, I lecture, mentor, and express creativity through sketching and painting, or experimenting with new creative tools.

Let’s create something great together!

Let’s create something great together!

Let’s create something great together!

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