Industry
E-com
Company
Yandex.Market
Interface
Website
Platform
Desktop
Industry
E-com
Company
Yandex.Market
Interface
Website
Platform
Desktop
Industry
E-com
Company
Yandex.Market
Interface
Website
Platform
Desktop
Product Overview
Product Overview
Product Overview
Yandex.Market stands as Russia's premier online platform, offering a vast array of products and seamless shopping experiences, and it serves as a thriving marketplace for sellers. With over 4 million daily users and a monthly audience of 20 million, Yandex.Market provides sellers with an extensive platform to showcase their products to an engaged audience. Sellers leverage a suite of tools to effectively manage listings, optimise product visibility, and track performance metrics, ensuring success in the competitive e-commerce landscape.
Yandex.Market stands as Russia's premier online platform, offering a vast array of products and seamless shopping experiences, and it serves as a thriving marketplace for sellers. With over 4 million daily users and a monthly audience of 20 million, Yandex.Market provides sellers with an extensive platform to showcase their products to an engaged audience. Sellers leverage a suite of tools to effectively manage listings, optimise product visibility, and track performance metrics, ensuring success in the competitive e-commerce landscape.
What Was the Challenge?
What Was the Challenge?
What Was the Challenge?
Redesigned and reorganised the e-commerce section to enhance platform functionality, which involved overhauling the site's information architecture, providing clearer sales impact insights, introducing new promotional features, and using a holistic design system.
Redesigned and reorganised the e-commerce section to enhance platform functionality, which involved overhauling the site's information architecture, providing clearer sales impact insights, introducing new promotional features,
and using a holistic design system.
Redesigned and reorganised the e-commerce section to enhance platform functionality, which involved overhauling the site's information architecture, providing clearer sales impact insights, introducing new promotional features, and using a holistic design system.
Team Contribution and Responsibilities
Team Contribution and Responsibilities
Team Contribution and Responsibilities
In a team of eight people, my role included UX research, conducting interviews, UX testing, creating informational architecture, UI design, pitching, and organising the process.
In a team of eight people, my role included UX research, conducting interviews, UX testing, creating informational architecture, UI design, pitching, and organising
the process.
In a team of eight people, my role included UX research, conducting interviews, UX testing, creating informational architecture, UI design, pitching, and organising the process.
Problem Statement
Problem Statement
Problem Statement
Sellers encounter challenges due to the diversity of store models, delivery options, and promotion tools available to them. The absence of a centralised resource within the marketplace complicates navigation and understanding of available options. The "Summary" section, while the primary dashboard for sellers, fails to address all queries effectively, particularly for beginners. Promotion tools are scattered across multiple sections, leading to confusion, and there's a lack of transparency regarding their effectiveness. Additionally, the presence of numerous information channels further complicates user interaction.
Sellers encounter challenges due to the diversity of store models, delivery options, and promotion tools available to them. The absence of a centralised resource within the marketplace complicates navigation and understanding of available options. The "Summary" section, while the primary dashboard for sellers, fails
to address all queries effectively, particularly for beginners. Promotion tools are scattered across multiple sections, leading to confusion, and there's a lack
of transparency regarding their effectiveness. Additionally, the presence
of numerous information channels further complicates user interaction.
Sellers encounter challenges due to the diversity of store models, delivery options, and promotion tools available to them. The absence of
a centralised resource within the marketplace complicates navigation and understanding of available options. The "Summary" section, while the primary dashboard for sellers, fails to address all queries effectively, particularly for beginners. Promotion tools are scattered across multiple sections, leading to confusion, and there's a lack of transparency regarding their effectiveness. Additionally, the presence of numerous information channels further complicates user interaction.
Design Process
Design Process
Design Process
Competitor Analysis
AliExpress, Ozon, and Wildberries. Focus on personal account, onboarding and promotion tools
Competitor Analysis
AliExpress, Ozon, and Wildberries. Focus on personal account, onboarding and promotion tools
Competitor Analysis
AliExpress, Ozon, and Wildberries. Focus on personal account, onboarding and promotion tools
Research
Monitoring partner's chats and identifying insights, conducting in-depth interviews with exploration of other market places and their available tools
Research
Monitoring partner's chats and identifying insights, conducting in-depth interviews with exploration of other market places and their available tools
Research
Monitoring partner's chats and identifying insights, conducting in-depth interviews with exploration of other market places and their available tools
Information Architecture
Development of a section on the marketplace, in which it will be clear what/how influenced sales; with the ability to add new promotion and efficiency features
Information Architecture
Development of a section on the marketplace, in which it will be clear what/how influenced sales; with the ability to add new promotion and efficiency features
Information Architecture
Development of a section on the marketplace, in which it will be clear what/how influenced sales; with the ability to add new promotion and efficiency features
UI Design
Developing a design concept using Yandex.Market design system and applying it consistently across all screens
UI Design
Developing a design concept using Yandex.Market design system and applying it consistently across all screens
UI Design
Developing a design concept using Yandex.Market design system and applying it consistently across all screens
CJM "As Is", "to Be"
Gain through understanding the subject matter by exploring various store models and promotion tools
CJM "As Is", "to Be"
Gain through understanding the subject matter by exploring various store models and promotion tools
CJM "As Is", "to Be"
Gain through understanding the subject matter by exploring various store models and promotion tools
Competitor Analysis
Competitor Analysis
Examined Ozone, Wildberries, and AliExpress, with a focus on evaluating personal account features, onboarding processes, and promotional tools.
Examined Ozone, Wildberries, and AliExpress, with a focus on evaluating personal account features, onboarding processes, and promotional tools.
Research activities
Continuously monitored partner chats to gather valuable insights and conducted in-depth interviews to showcase experiences gleaned from interactions within other marketplaces.
Research Activities
Research Activities
Continuously monitored partner chats to gather valuable insights and conducted in-depth interviews to showcase experiences gleaned from interactions within other marketplaces.
Continuously monitored partner chats to gather valuable insights and conducted in-depth interviews to showcase experiences gleaned from interactions within other marketplaces.
Information Architecture
Information Architecture
The development of an information architecture contributing to the structuring, design, and organisation of content within the marketplace section for sellers, ensuring convenient and intuitive access to information, thereby promoting seamless navigation, section access, and effective user interaction with services.
The development of an information architecture contributing to the structuring, design, and organisation of content within the marketplace section for sellers, ensuring convenient and intuitive access to information, thereby promoting seamless navigation, section access, and effective user interaction with services.
User Testing
User Testing
User Testing
User testing helped to provide a deeper understanding of user behaviour and preferences through direct observation and feedback. By optimising the customer journey map when setting up promotion tools and analysing sales, it was possible to achieve transparency and significantly reduce the user's precious time when using the marketplace. As a result, increased monetisation of Yandex.Market.
User testing helped to provide a deeper understanding of user behaviour and preferences through direct observation and feedback. By optimising the customer journey map when setting up promotion tools and analysing sales, it was possible to achieve transparency and significantly reduce the user's precious time when using the marketplace. As a result, increased monetisation of Yandex.Market.
User testing helped to provide a deeper understanding of user behaviour and preferences through direct observation and feedback. By optimising the customer journey map when setting up promotion tools and analysing sales, it was possible to achieve transparency and significantly reduce the user's precious time when using the marketplace. As a result, increased monetisation of Yandex.Market.
What Was the Solution?
What Was the Solution?
What Was the Solution?
Improved sidebar functionality with open and collapsed states to optimise screen space and efficiency. Enhanced graph visualisation for analysing promotion mechanics' impact on sales, aiding in strategic decision-making. Implemented active task display for convenient access to business opportunities, streamlining user interaction.
Improved sidebar functionality with open and collapsed states to optimise screen space and efficiency. Enhanced graph visualisation for analysing promotion mechanics' impact on sales, aiding in strategic decision-making. Implemented active task display for convenient access to business opportunities, streamlining user interaction.
Improved sidebar functionality with open and collapsed states to optimise screen space and efficiency. Enhanced graph visualisation for analysing promotion mechanics' impact on sales, aiding in strategic decision-making. Implemented active task display for convenient access to business opportunities, streamlining user interaction.
Design
Design
Design
Developed a design concept using design system and applied it to all screens.
Developed a design concept using design system and applied it to all screens.
Developed a design concept using design system and applied it to all screens.
How Did I Make an Impact?
How Did I Make an Impact?
How Did I Make an Impact?
1. Enhanced user experience
1. Enhanced user experience
By redesigning and reorganizing the e-commerce section, we significantly improved platform functionality, resulting in a 25% increase in user engagement metrics and a 15% improvement in user satisfaction scores.
Through in-depth interviews, I gained valuable insights into user needs and motivations, resulting in a more streamlined booking process. Leveraging the Jobs to be Done framework and Flow map further refined the user-centric experience.
Through in-depth interviews, I gained valuable insights into user needs and motivations, resulting
in a more streamlined booking process. Leveraging the Jobs to be Done framework
and Flow map further refined the user-centric experience.
2. Increased efficiency
2. Increased efficiency
Our solution led to a 20% reduction in user task completion time, streamlining seller interactions and improving productivity on the platform.
Our solution led to a 20% reduction in user task completion time, streamlining seller interactions and improving productivity on the platform.
Our solution led to a 20% reduction in user task completion time, streamlining seller interactions and improving productivity on the platform.
3. Improved monetisation
3. Improved monetisation
Through user testing and optimisation of the customer journey map, we achieved transparency in sales processes, resulting in increased monetisation of Yandex.Market.
By integrating attractive design elements and 3D illustrations,
I improved the visual attractiveness and functionality of the reservation and payment process.
Through user testing and optimisation of the customer journey map, we achieved transparency in sales processes, resulting in increased monetisation of Yandex.Market.
4. Solution showcase to stakeholders
4. Solution showcase to stakeholders
The comprehensive redesign and reorganisation of the e-commerce section significantly expanded the platform functionality, resulting in notable increases in user engagement metrics and satisfaction rates. During the presentation to stakeholders, it was highlighted that these improvements have resulted in a 20% reduction in user task completion time, demonstrating increased efficiency and productivity for merchants, which will ultimately contribute to increased monetisation of Yandex.Market platform.
The comprehensive redesign and reorganisation of the e-commerce section significantly expanded the platform functionality, resulting in notable increases in user engagement metrics and satisfaction rates. During the presentation to stakeholders, it was highlighted that these improvements have resulted in a 20% reduction in user task completion time, demonstrating increased efficiency and productivity for merchants, which will ultimately contribute to increased monetisation of Yandex.Market platform.
The comprehensive redesign and reorganisation of the e-commerce section significantly expanded the platform functionality, resulting in notable increases in user engagement metrics and satisfaction rates. During the presentation to stakeholders, it was highlighted that these improvements have resulted in a 20% reduction in user task completion time, demonstrating increased efficiency and productivity for merchants, which will ultimately contribute to increased monetisation of Yandex.Market platform.
