Industry
Transport
Company
Russian Railways
Interface
Website
Platform
Desktop
Industry
Railway Transport
Company
Russian Railways
Interface
Website
Platform
Desktop
Industry
Railway Transport
Company
Russian Railways
Interface
Website
Platform
Desktop
Product Overview
Product Overview
Product Overview
The official website of JSC Russian Railways (RZD), the primary national railway company in Russia, serves a vast audience numbering in the millions. This digital platform offers comprehensive details on train schedules, reservations, additional services, and other pertinent railway information.
The official website of JSC Russian Railways (RZD), the primary national railway company
in Russia, serves a vast audience numbering
in the millions. This digital platform offers comprehensive details on train schedules, reservations, additional services, and other pertinent railway information.
The official website of JSC Russian Railways (RZD), the primary national railway company in Russia, serves a vast audience numbering in the millions. This digital platform offers comprehensive details on train schedules, reservations, additional services, and other pertinent railway information.
What Was the Challenge?
What Was the Challenge?
What Was the Challenge?
The Russian Railways website had evolved into a complex project with thousands of pages, making it difficult for users to navigate, especially when purchasing tickets. My goal as a UX/UI designer was to simplify the ticket selection and purchasing process to enhance the user journey and increase conversion rates.
The Russian Railways website had evolved into a complex project with thousands of pages, making it difficult for users to navigate, especially when purchasing tickets. My goal as a UX/UI designer was to simplify the ticket selection and purchasing process to enhance the user journey and increase conversion rates.
The Russian Railways website had evolved into a complex project with thousands of pages, making it difficult for users to navigate, especially when purchasing tickets. My goal as a UX/UI designer was to simplify the ticket selection and purchasing process to enhance the user journey and increase conversion rates.
Problem Statement
Problem Statement
Problem Statement
Throughout the site analysis, a multitude of challenges faced by clients emerged, especially in scenarios involving the selection of round-trip routes or the purchase of tickets for groups of individuals. This identification of difficulties laid the groundwork for addressing and enhancing these specific pain points in the subsequent phases of the project.
Throughout the site analysis, a multitude of challenges faced by clients emerged, especially in scenarios involving the selection of round-trip routes or the purchase of tickets for groups of individuals. This identification of difficulties laid the groundwork for addressing and enhancing these specific pain points in the subsequent phases of the project.
Throughout the site analysis, a multitude of challenges faced by clients emerged, especially in scenarios involving the selection of round-trip routes or the purchase of tickets for groups of individuals. This identification of difficulties laid the groundwork for addressing and enhancing these specific pain points in the subsequent phases of the project.
Design Process
Design Process
Jobs to be done and Flow map
Jobs to be done and Flow map
JTBD framework and Flow map are essential tools for understanding user needs and behaviours. By combining these approaches, I identified potential improvements for a more optimised user experience in ticket booking process.
JTBD framework and Flow map are essential tools for understanding user needs and behaviours. By combining these approaches, I identified potential improvements for a more optimised user experience in ticket booking process.
Early Insights From the Field
Early Insights From the Field
Early Insights From the Field
By testing an existing website with five members, I wanted to understand what problems users were facing and what workarounds they were using to purchase tickets as a group or family. At the same time, I wanted to understand what actions they need to take to complete this process. Based on semi-structured interviews and website testing, a list of features was created.
Throughout the site analysis, a multitude of challenges faced by clients emerged, especially in scenarios involving the selection of round-trip routes or the purchase of tickets for groups of individuals. This identification of difficulties laid the groundwork for addressing and enhancing these specific pain points in the subsequent phases of the project.
By testing an existing website with five members, I wanted to understand what problems users were facing and what workarounds they were using to purchase tickets as a group or family. At the same time, I wanted to understand what actions they need to take to complete this process. Based on semi-structured interviews and website testing, a list of features was created.
Qualitative Research
Qualitative Research
Interview results
Interview results
Feature List
Price
Check the price change schedule depending on the date and buy the ticket cheaper
Price
Check the price change schedule depending on the date and buy the ticket cheaper
Price
Check the price change schedule depending on the date and buy the ticket cheaper
Quick Shopping
Easy way to buy without authorisation and registration
Quick Shopping
Easy way to buy without authorisation and registration
Quick Shopping
Easy way to buy without authorisation and registration
Train
The direction of the train is displayed when choosing a seat in the carriage
Train
The direction of the train is displayed when choosing a seat in the carriage
Train
The direction of the train is displayed when choosing a seat in the carriage
Photo
See what your train looks like before buying your ticket
Photo
See what your train looks like before buying your ticket
Photo
See what your train looks like before buying your ticket
Family
Booking a specific seat on the train for each family member
Family
Booking a specific seat on the train for each family member
Family
Booking a specific seat on the train for each family member
FAQ
Explanation of icons and services on hover
FAQ
Explanation of icons and services on hover
FAQ
Explanation of icons and services on hover
What Was the Solution?
What Was the Solution?
What Was the Solution?
The innovative concept introduced a convenient service for buying train tickets without authorization, featuring easy navigation and detailed seat selection. I redesigned the booking process, incorporating 3D illustrations in Cinema 4D to enhance both functionality and visual appeal.
The innovative concept introduced a convenient service for buying train tickets without authorization, featuring easy navigation and detailed seat selection. I redesigned the booking process, incorporating 3D illustrations in Cinema 4D to enhance both functionality and visual appeal.
The innovative concept introduced a convenient service for buying train tickets without authorization, featuring easy navigation and detailed seat selection. I redesigned the booking process, incorporating 3D illustrations in Cinema 4D to enhance both functionality and visual appeal.
Wireframes
Wireframes
Full process of booking and paying for tickets
Full process of booking and paying for tickets
Full process of booking and paying for tickets
Design
Design
Design
Brand visual style
Brand visual style
Brand visual style
Redesign of the scenarios of booking and train ticket purchasing process.
Redesign of the scenarios of booking and train ticket purchasing process.
Redesign of the scenarios of booking and train ticket purchasing process.
How Did I Make an Impact?
How Did I Make an Impact?
How Did I Make an Impact?
1. Streamlined user journey
1. Streamlined user journey
1. Streamlined user journey
Through in-depth interviews, I gained valuable insights into user needs and motivations, resulting
in a more streamlined booking process. Leveraging the Jobs to be Done framework and Flow map further refined the user-centric experience.
Through in-depth interviews, I gained valuable insights into user needs and motivations, resulting
in a more streamlined booking process. Leveraging the Jobs to be Done framework
and Flow map further refined the user-centric experience.
Through in-depth interviews, I gained valuable insights into user needs and motivations, resulting in a more streamlined booking process. Leveraging the Jobs to be Done framework and Flow map further refined the user-centric experience.
2. Innovative concept development
2. Innovative concept development
2. Innovative concept development
The introduction of a convenient service allowing ticket purchase without authorisation removes barriers for users, providing features like registration-free ticket search, detailed seat selection, and comprehensive train service information.
The introduction of a convenient service allowing ticket purchase without authorisation removes barriers for users, providing features like registration-free ticket search, detailed seat selection, and comprehensive train service information.
The introduction of a convenient service allowing ticket purchase without authorisation removes barriers for users, providing features like registration-free ticket search, detailed seat selection, and comprehensive train service information.
3. Enhanced visual appeal
3. Enhanced visual appeal
3. Enhanced visual appeal
By integrating attractive design elements and 3D illustrations, I improved the visual attractiveness and functionality of the reservation and payment process.
By integrating attractive design elements and 3D illustrations, I improved the visual attractiveness and functionality of the reservation and payment process.
By integrating attractive design elements and 3D illustrations,
I improved the visual attractiveness and functionality of the reservation and payment process.
What Was the Final Result?
What Was the Final Result?
What Was the Final Result?
Revamping the Russian Railways website aims to enhance user experience and operational efficiency. Through UX/UI reviews and global market solutions, the project addresses key issues, with a focus on refining the booking process to boost user satisfaction and increase ticket purchase conversion rates. Innovative concepts and 3D illustrations elevate the platform's appeal, delivering a streamlined online rail ticket booking solution for an optimised user experience.
Revamping the Russian Railways website aims
to enhance user experience and operational efficiency. Through UX/UI reviews and global market solutions, the project addresses key issues, with a focus on refining the booking process
to boost user satisfaction and increase ticket purchase conversion rates. Innovative concepts and 3D illustrations elevate the platform's appeal, delivering a streamlined online rail ticket booking solution for an optimised user experience.
